Business As A Force for Good

B Corp Certified & The Stakeholder Model

What’s a B Corp?

B Corps are for-profit companies dedicated to using their business as a force for good – not because anyone told them to, but because they believe good businesses do good. Certified B Corporations don’t earn the title easily. B Corps are legally required to consider the impact of their decisions on all stakeholders. B Corps meet the highest verified standards of social and environmental performance, tran­sparency, and accountability to all of their stakeholders.

B Corp Certified

Here at Vital Farms, we operate in a stakeholder model, so becoming a B Corp was a natural extension of the way we do business. If you’ve ever picked up the book Conscious Capitalism, the concept of a stakeholder model may sound familiar to you. If not – don’t worry! We’re here to give you the basics and explain the root of our business.

Stakeholder Model

As a business, every decision we make prioritizes the long-term benefit to our stakeholders. But who are our stakeholders? Our farmers, crew members, customers, vendors and investors are just the start. The communities we touch, our girls on grass and the environment are our stakeholders too.

Raising the Standards

Because we put the wellbeing of our stakeholders at the center of every choice we make, we hold ourselves to some pretty high standards. At the end of the day, our goal is to bring ethically produced food to the table. Our stakeholder model allows us to do the most good for everyone (and everything!) involved in our business.

We give our girls on grass the outdoor lifestyle they deserve. With 108 square feet per girl, the room to roam is plentiful! We only work with farmers that are as passionate about animal welfare as we are, and we compensate them fairly and provide ongoing, in-person support. Our Farmer Support Crew is always ready to get their hands dirty and is never more than a short drive or phone call away.

All our crew members are a big part of what makes our mission possible. We do our best to foster an empowering work environment and provide them with all the support, benefits and resources we can.

We strive to be a consistent and reliable partner to all our vendors. We support our communities. We’re stewards of the environment and recognize that there’s only one Mother Nature, so we best treat her well! Our shareholders believe in our model, which allows us to confidently grow our business with the intent of doing good. And you (our consumers!) show the world that ethics matter.

Business as a Force for Good

Being a B Corp puts us in great company with likeminded businesses – businesses with the intent to make the world a better place. Their company continuously challenges us to reassess our goals and uncover fresh, innovative ways to make an even bigger impact.

If you’d like to learn more about our mission and roots, click here. Head to B Corp’s site to explore other B Corps and read about the story behind the corporation!

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